Leadership

I'm a design leader and innovator with particular strengths in building vibrant, diverse, and trusting teams while creating needle-moving strategies for the company and its clients or products.

Inclusivity

I ensure that everything from hiring practices to meeting etiquette is rooted in the inclusion of people with different backgrounds, abilities, and personalities.

Transparency

I nurture open, honest communication and collaboration. Always. That applies to employees, co-workers, and clients alike.

Collaboration

I encourage communication where everyone’s viewpoint is elicited and respected. There’s no room for ego or power struggles—best idea in the room wins!

What others have said

  • "I cannot say enough about Natalie as my manager over the last year-plus. She’s extremely understanding, always ready and willing to help, and communicates in a very transparent manner. Natalie individually accounted for my stay at Launch through the acquisition, and I know of others that feel the same way. She leads with a "we" attitude and does a stellar job balancing the opinions of the group alongside actionable momentum."

    - Frez Ferrino, Director, Launch

  • “Natalie is the most supportive and considerate manager I've ever had. She challenges me in all the best ways and has helped make me a better designer and leader. She makes me feel empowered, appreciated, and capable of anything. The warmth and candor she brings to her management style is unmatched. She truly is someone that cares about her job, about her company, and about her people. She's the kind of "once in a career" manager that people dream about, that people stay at companies for.”

    - Sam Sholkoff, Associate Director, Launch

  • “Our working dynamic was excellent pretty much from day one. She’s thoughtful, understanding, empathetic, positive, and genuinely listens, offering transparent guidance and solutions. She cares about the team, our people, our culture, and where we’re headed. I don't think our team would have functioned for the last year without Natalie. I mean that very literally - she was crucial to getting anything done.”

    - Charlie Ellman, Senior Director, Launch

  • “Working with Natalie changed the way I approach design projects and the world. She was a guiding light for both the team and myself as a growing UX designer, helping me to learn how to ask the right questions at the right time to make trustworthy, intentional design decisions. She was also growing the UX and striving to put a human-centered design focus in an otherwise engineer heavy organization. Her efforts, tireless at times, helped the organization to grow in their understanding of what “UX” can and should mean.”

    — Kristen Lohman, UX designer, 18f

  • “Three words that come to mind are: dependable, intelligent, and compassionate. We talk about trust in leaders being built by the “say/do” ratio — it’s 100% with Natalie. If she says she’ll do it, there’s never any doubt she’ll follow through. She has deep experience in so many aspects of product and UX leadership. And there’s nothing she wouldn’t do for her team, whether it’s a shoulder to cry on, ‘tough love’ when needed, or words of inspiration and encouragement. Did I mention I worked for her once and followed her to another company to work for her again? 10/10 would recommend!”

    — Ben Judy, Sr Manager, The Home Depot

  • “Natalie was known for her patience, kindness, and quick action. She was a poised, exceptional manager and an excellent coach who truly cared about the well-being and growth of her team. Her ability to create a positive and supportive work environment was a major factor in our success. I reported directly to Natalie and was consistently impressed by her leadership skills. I can’t recommend her enough for any role and am confident that she will continue to excel in her future endeavors.”

    — Corey Nelson, UX Manager, Centene