We can make the world better, easier, & more accessible.

One digital interaction at a time.

Visionary design leader with 24+ years of experience building strong teams, streamlining operations, and delivering impactful B2B, B2C, and SaaS products. With a master’s in journalism, I bring a sharp lens for storytelling, clarity, and communication — leading with curiosity and inclusivity to drive innovation and meaningful growth.

I care deeply about creating inclusive spaces where teams can do meaningful, impactful work.

As a design leader

One of my top strengths is to grow and guide design teams based on a foundation of transparency, accountability, and trust.

As a lead designer

Balancing strategy with hands-on craft, I create intuitive, scalable designs that not only deliver, they delight.

It’s one thing to build a brilliant product. 

The critical question should always be, “Is it the right product?”

How I can help

    • Conduct quantitative & qualitative research to better understand market opportunities & gaps

    • Lead stakeholder interviews & workshops to define business goals & create a North Star

    • Facilitate design sprints & rapid product validation to quickly determine which ideas are the most viable

    • Create roadmaps & feature prioritization to achieve short- and long-term milestones

    • Hire, mentor, & inspire designers, providing growth opportunities at every level

    • Drive enterprise-wide culture of human-centered design

    • Establish design principles, processes, & best practices

    • Create & maintain design standards across the organization

    • Define how the design team operates to drive effectiveness and productivity

    • Conduct user interviews & generative & evaluative research

    • Create personas & journey maps

    • Build mental models & user flows

    • Evaluate customer data to drive decision-making

    • Partner with product & engineering teams to launch intuitive experiences that exceed user and business needs

    • Communicate design rationale using storytelling & data

    • Build flexible design systems that scale

    • Create wireframes, information architectures, and visual designs for simple, beautiful interfaces

    • Define content strategy & write plain language copy that connects with users