Design approach
Every day I discover something new as the design world is an ever-moving target.
However, best practices remain unchanged: good design can't compensate for poor usability; simplicity takes work; and it doesn’t matter how great the product is if no one wants to use it.
Designers with principles
These are the principles I foster in the design teams I lead.
For the team
Wear different shoes
Check your biases, lead with empathy
Own your sh*t
Your work, your decisions, your mistakes, your success
Share, collaborate, listen
Learn from other’s strengths, wins, failures, and experiences
Be the ball
Bounce back from disappointment, failure, struggle, disagreement
Wash the windows
Look for ways to be more transparent and clear with each other
Dare to be different
There is no one way to solve a problem or be a designer
For the work
Design for all
Inclusive design makes products better for everyone
Outcomes, not outputs
Prioritize what you’re trying to accomplish, not what you need to create
Understand the “why”
Dig below the surface to uncover real user needs and solve for root causes
Predictability isn’t boring
Focus on solving unique challenges, don’t reinvent the wheel
Clarify the complex, streamline the simple
Forgo “fancy” in favor of easy to understand, explain, and use
Flexible process, not principles
Process changes with timelines, but quality is never compromised